Services

Explore our tailored services designed to elevate your brand.

Marketing

We craft strategic marketing campaigns that boost brand awareness, engage audiences, and drive sustainable business growth.

Strategy development and campaign planning

This is where we work with you to create a clear, actionable marketing strategy. We’ll set goals, plan campaigns, and decide on the best ways to reach and engage your audience so every step is focused and effective.

 

Social media account setup and branding

We’ll create and customise social media profiles that match your brand’s style and voice. This helps set a strong first impression, keeps your message consistent, and makes your business easy for customers to recognise online.

 

Content creation (graphics, videos, copywriting)

Professional, eye-catching content grabs attention and tells your story. Whether you need stunning graphics, engaging videos, or well-written copy, we ensure your business stands out on every channel.

 

Content marketing (blogs, articles, guides)

We create valuable written content like blog posts, articles, and guides to educate your audience and answer their questions. This builds trust, drives traffic to your website, and helps you become an authority in your field.

 

Creating and scheduling posts

By planning and posting regular updates, we keep your audience engaged and informed. Consistent content means your followers always know what’s happening and why your business matters.

 

Social media advertising and paid campaigns

We manage targeted ad campaigns on platforms like Facebook and Instagram, helping you reach new audiences and generate leads. You choose your budget and goals; we deliver the creative and handle the details.

 

Analytics, performance reporting, and audits

Understand what’s working and what could improve. We track campaign results, analyse engagement, and give you clear reports so you can measure your return on investment and shape plans.

 

Social media training and consultation for teams

Let us empower your team with the skills they need. We offer practical training and helpful consultations, ensuring everyone feels confident managing their digital presence and keeping their brand professional.

 

Ongoing creative and marketing support

As your business grows, your marketing needs will change. Our support means you get regular advice, new ideas, and fresh creative so your campaigns always stay up-to-date and effective.

 

Marketing strategy and consulting

We help you step back and see the bigger picture. With expert advice and practical guidance, you’ll have a roadmap for growth, from brand positioning to market entry and beyond.

 

Search engine optimisation (SEO)

SEO is about making your website easy to find. We use proven techniques so your site ranks higher on search engines, helping more potential customers discover your business organically.

 

Paid advertising (PPC, Google Ads, social media ads)

Maximise your promotion with targeted ads. We design and manage pay-per-click (PPC) campaigns, set up Google Ads, and run social media ads to turn clicks into new customers.

 

Email marketing campaigns

Reach your customers directly in their inboxes. We design email newsletters, product updates, and special offers to keep your audience engaged and drive action, all while tracking results for improvement.

 

Event and experiential marketing

Bring your brand to life through events. We help you organise in-person or virtual experiences that connect with customers, build excitement, and create lasting impressions of your business.

Business Development

Business development isn’t about chance; it’s about showing intent and being visible. The strongest relationships are formed before opportunities appear, putting you in the right place ahead of the competition.

Researching the Market to Spot Trends and Opportunities

Let us help your business stay up to date and competitive. We dig into market trends, customer needs, and what your competitors are doing so you can make smart decisions and spot new growth opportunities.

 

Finding and Connecting with New Clients or Partners

Finding new customers keeps your pipeline active. We search for people and companies who are a perfect match for your services, then reach out to form strong, lasting partnerships that can move your business forward.

 

Cold Calling a Targeted Data List

We contact a carefully selected group of businesses or individuals, introduce your services, and start meaningful conversations that can lead to new clients.

 

Following Up Leads

Never miss out on a potential customer. We always follow up with people who’ve shown interest in your business, building a friendly and helpful relationship that encourages them to work with you.

 

LinkedIn Management, Growing Connections

Expand your professional network where it matters most. We take care of your LinkedIn presence, connecting with the right people, sharing relevant updates, and helping you build valuable relationships online.

 

Building Good Relationships with Customers

Your customers deserve the best. We nurture relationships by staying in touch, listening to their feedback, and offering support, all to help turn one-time customers into loyal clients who recommend your business.

 

Supporting the Sales Team and Setting Up Ways to Get Leads

Keep your sales team busy with promising leads. We design and implement systems to bring in prospects and provide ongoing support, ensuring every sales opportunity is maximised.

 

Networking with Other Businesses and People

Great things start with strong connections. We actively help you meet new people by attending industry events, joining groups, and reaching out to potential partners, all with a view to expanding your reach.

 

Giving Advice and Support on How the Business Can Grow

We’re here when you need insight. Whether you’re making big decisions or looking for ways to improve day-to-day operations, we offer practical guidance and support to help your business thrive.

 

Training Teams on Business and Sales Skills

Empowered teams produce better results. We deliver friendly, effective training on everything from sales to client management, giving your staff the skills and confidence they need to represent your business with pride.

Networking

Networking drives career success. Show up genuinely, be curious, connect meaningfully. One chat can transform your business.

Networking to Make New Connections and Find Opportunities Face to Face

Meeting people in person creates powerful connections. Whether at industry events or casual meetups, face-to-face networking allows you to build trust, exchange ideas, and make a memorable impression. It’s about genuine two-way conversations that open doors to new projects and partnerships.

 

Online Networking

Growing your network online lets you reach professionals beyond your local area. Platforms like LinkedIn offer tools to connect, share knowledge, and join discussions. With personalised messages and active participation, you can build relationships that lead to real business opportunities from anywhere.

 

Assisting with Meetings

Preparing and supporting you during meetings helps you make the most of every opportunity. We assist with setting agendas, crafting presentations, and ensuring follow-ups are timely and professional, so your meetings run smoothly and lead to successful outcomes.

 

Helping with Pitches for Winning Work

A great pitch wins clients. We help you create clear, compelling presentations that highlight your strengths and show how your business meets client needs. From storytelling to visuals and delivery tips, we prepare you to confidently win new work

What our clients Say

Hear what our clients have to say about their journey with Skala.

"Tara made social media clear and manageable. Her practical advice and easy-to-understand guidance boosted my confidence, improved engagement, and helped me market my brand effectively. Highly recommended for social media support."

Fiona Colliver Colliver HR consulting

“Skala has been pivotal to our marketing, offering tailored strategies and fresh initiatives that grow our customer base and keep clients engaged.”

Harry Hardy A.W.Hardy

“Tara was a game-changer - creative, reliable, and impactful. She took charge of our social and design work and helped drive major results, including 500k+ views for Kent Festival. Highly recommended.”

Kerrie-Lyann Hirst KHW Events Ltd

“Tara brings fresh ideas and has genuinely revitalised our brand. She’s proactive, creative, and always goes the extra mile. Her work has made a big impact, and I’m excited for what we’ll do next. Highly recommended.”

Keye Oduneye Keye Online

“Tara has managed my social media since July 2023, posting consistently and creating professional, meaningful content. She’s elevated my brand, transformed my posts, and is an invaluable part of my team.”

Nikki Fischer-Butcher Reflexions Health Clinic

"Skala transformed our social media from zero to impactful. Clear strategy, great content, smooth management, and real results, more engagement, inquiries, and a stronger local brand presence. Highly recommended."

Rhys Warner EAJ Electrical