Case studies

Keye Oduneye, a respected executive coach and leadership facilitator working across the GCC and Africa, sought to revitalise his personal brand and expand his digital presence. With a dynamic portfolio and a commitment to organisational growth, Keye was searching for a creative partner to clarify his vision and elevate his brand.

Challenge:
Keye wanted to stand out in a crowded market and communicate his unique value proposition to C-suite clients. He needed a fresh, innovative approach that would resonate with his audience and reflect his expertise in leadership, emotional intelligence, and public speaking.

Solution:
Keye partnered with Tara, whose reputation for bringing innovative ideas and outstanding work ethic preceded her. Tara took time to deeply understand Keye’s concepts, then transformed them into a clear, compelling brand identity. She consistently delivered beyond expectations, infusing creativity and meticulous attention to detail into every stage of the project.

Results:

• Clarified Keye’s brand messaging and visual identity
• Delivered creative concepts that pushed boundaries and set the brand apart
• Achieved a revitalised public image, drawing increased engagement from target audiences
• Established a proactive partnership, with Tara anticipating needs and exceeding goals

Conclusion:
Tara’s creative leadership and client-focused approach resulted in a brand transformation for Keye Oduneye, positioning him for greater impact and success in his field.

KHW Events Ltd is a freelance event management and production company led by Kerrie-Lyann Hirst, specialising in delivering impactful virtual, hybrid, and in-person experiences for corporate clients, festivals, and community projects.

Over the years, KHW Events Ltd has managed large-scale productions such as Kent Festival, Fidelity Bank’s virtual events, and Seller Sessions Live, delivering high-quality operations, logistics, and strategic event management.

As the business expanded and multiple projects ran simultaneously, maintaining a consistent and engaging social media presence became increasingly important to amplify visibility, showcase events, and reach broader audiences.

Challenge

Despite being highly experienced in event operations and strategy, Kerrie-Lyann recognised a significant skill and time gap when it came to social media management and design. With demanding event timelines, managing multiple stakeholders, and ensuring on-the-ground delivery excellence, there was limited capacity to create professional, engaging, and on-brand digital content.

For key projects like Kent Festival, this lack of dedicated social media expertise risked underrepresenting the scale and impact of the event online, missing out on potential audience engagement and reach.

Solution

To address this, KHW Events Ltd brought Tara on board to provide social media management and graphic design support across multiple projects.

Tara quickly became an integral part of the team developing visually cohesive campaigns, scheduling engaging posts, and creating bespoke graphics that aligned with each brand’s tone and event objectives.

For Kent Festival, Tara led the digital promotion strategy, producing captivating visuals, teaser content, and event updates that significantly boosted online engagement. She also supported social media output for Fidelity Bank’s webinars and Seller Sessions Live, maintaining professionalism and consistency across each brand’s digital platforms.

Her creativity, reliability, and proactive approach ensured that content was not only visually striking but strategically effective in generating attention and engagement.

Results

• Over 500,000 total views achieved across Kent Festival’s online content during the event lifecycle.
• Significantly increased engagement and follower growth on event social media channels.
• Professional and cohesive visual branding across all digital touchpoints.
• Positive feedback from event partners and audiences on the quality of online content.
• Freed up valuable time for Kerrie-Lyann to focus on operational delivery and client management.

Reflexions is a local skincare, laser, and holistic health clinic committed to providing personalised wellness and beauty solutions. Although the clinic enjoys a loyal base of clients, it faced significant challenges in expanding its reach beyond the existing customers.

The clinic’s digital presence was weak, with inconsistent and sporadic social media content and low engagement levels. Additionally, Reflexions struggled to integrate its online marketing with offline promotions, limiting its overall brand visibility and cohesion. The internal team also lacked the expertise and resources to create and maintain a robust marketing strategy.

Challenges
• Inconsistent social media activity leading to poor audience engagement.
• Lack of a cohesive brand message across digital platforms.
• Minimal integration between online marketing and offline promotions.
• Limited marketing knowledge and manpower within the clinic.
• Difficulty in attracting new clients beyond the current loyal base.

Solution
To address these issues, Reflexions implemented a comprehensive, multi-channel digital marketing strategy focused on strengthening its social media presence, improving content consistency, and integrating online and offline efforts.

Key elements of the solution included:

1. Target Audience Analysis: Reflexions identified its ideal clients — individuals interested in skincare, laser treatments, and holistic health — to tailor content that resonates with their needs and preferences.
2. Consistent and Engaging Social Media Content: Reflexions devised a content calendar featuring educational posts, client testimonials, treatment demonstrations, promotions, and interactive Q&A sessions. This ensured daily engagement and reinforced brand messaging.
3. Encouraging Client Reviews: Reflexions encouraged satisfied clients to leave online reviews to build trust and attract new clientele.

Results
• Achieved a 60% rise in social media engagement through consistent posting and interactive content.
• New client acquisitions increased by 40%, expanding beyond the loyal local client base.
• Online reviews rose in number and quality, helping build credibility and trust.

Conclusion
By adopting a targeted, integrated digital marketing plan, Reflexions overcame its challenges with inconsistent messaging and low engagement. This strategic approach empowered the clinic to expand its reach, build a stronger brand presence, and foster deeper client relationships. Outsourcing to marketing experts further ensured ongoing growth and effective resource management, positioning Reflexions as a trusted leader in skincare, laser, and holistic health in its local market.

AW HARDY is a construction contractor operating in the South-East within the commercial and residential sector. We have been established for over 65 years and the business is currently overseen by the 4th generation of the family.

We pride ourselves on the enduring workmanship we continue to deliver and in the different approach we take with clients throughout their projects in a sector that is generally very contractually ‘heavy handed’. Our goal is to remain the obvious choice for clients looking for a project to be delivered on time, on budget and to a first class standard.

Challenge

We have a strong client base which always return to AW HARDY when they have projects and we have relied on this core customer base for many years, but with the ever evolving and complex nature of the construction sector, we are always trying to increase our client base within the sectors we work so we can continue to have a strong foothold in the sector, within the region we work.

Solution

Strong brand awareness and targeted marketing are essential not only for expanding our customer base, but also for retaining our existing customers by reinforcing AW Hardy’s value and relevance over time. To drive growth, AW Hardy must remain top-of-mind with key stakeholders — including architects, end users, and other decision-makers — ensuring we are consistently considered at the earliest stages of project planning and procurement.

Results

The implementation of our marketing plan has delivered measurable results for AW Hardy. We have expanded our customer base and experienced a significant increase in enquiries from prospective clients. These outcomes have reinforced our market position and supported us through challenging industry conditions.